PROJECT OVERVIEW

Approached by the Father John Misty team to make an anti-statement on the music-merch-fashion movement, R I V A L S aligned with the rebellious sentiments of Mr. Josh Tillman to deliver the Life of Padre line.

Garnering the Father’s blessing via Twitter, the Life of Padre line set the internet on fire. From Pitchfork, to Billboard, to Hypebeast, the PR storm from the line drew thousands of fans and curious wanderers to FJM’s twitter, site and store to experience the newest strange and hilarious story from Farmer Jah Misery.