The Summer Drifter collection was a small-run capsule developed to simultaneously capture on summer trends and tell a story about a character, the drifter, traveling from the American west to Japan.
Working with the 116 creative team, R I V A L S helped curate each item in the line, insuring it worked with both the narrative, aesthetic, and price point constraints set out from the line plan and creative direction.
CHIEF CREATIVE OFFICER – JOEL COOK
LINE PLANNING & STRATEGY – TREVOR ERICKSON
ART DIRECTOR – ALEX MEDINA
PHOTOGRAPHY – NATE YOUNG
HEAD OF A&R – TIM McTAGUE
PLATFORM MGMT & LOGISTICS – MERCHLINE