116 DRIFTER SUMMER 16 COLLECTION

PROJECT OVERVIEW

The Summer Drifter collection was a small-run capsule developed to simultaneously capture on summer trends and tell a story about a character, the drifter, traveling from the American west to Japan.

Working with the 116 creative team, R I V A L S helped curate each item in the line, insuring it worked with both the narrative, aesthetic, and price point constraints set out from the line plan and creative direction.

CREDITS

 

CHIEF CREATIVE OFFICER – JOEL COOK

LINE PLANNING & STRATEGY – TREVOR ERICKSON

ART DIRECTOR – ALEX MEDINA

PHOTOGRAPHY – NATE YOUNG

HEAD OF A&R – TIM McTAGUE

PLATFORM MGMT & LOGISTICS  – MERCHLINE